Pillars of the FWAA: Jim Brock (1934-2008), Cotton Bowl Athletic Association

ffaw_redesignThe Football Writers Association of America is celebrating its 75th anniversary in 2015. Founded in 1941, the FWAA has served the writing profession and college football during a time when the world has changed greatly and the sport of football has along with it. In an effort to tell the stories of the members of the organization, we will publish each week a sketch on one of the FWAA’s  most important  leaders — all Bert McGrane Award winners.

The Bert McGrane Award, symbolic of the association’s Hall of Fame, is presented to an FWAA member who has performed great service to the organization and/or the writing profession. It is named after McGrane, a Des Moines, Iowa, writer who was the executive secretary of the FWAA from the early 1940s until 1973. The McGrane Award was first bestowed on an FWAA member in 1974.

For a list of all the winners go to:  http://www.sportswriters.net/fwaa/awards/mcgrane/index.html.

The following is the 18th installment of the Pillars of the FWAA series. Jim Brock was the 1989 winner of the Bert McGrane Award. Thanks to FWAA member Gene Duffey for writing and researching this sketch.

By Gene Duffey

Several reporters were attempting to gain access to the Olympic Village at the 1976 Summer Games in Montreal. Because of the massacre at the 1972 Games in Munich, security was extremely tight.

Jim "Hoss" Brock, 1989 winner of the Bert McGrane Award

Jim “Hoss” Brock, 1989 winner of the Bert McGrane Award

One of the reporters finally got hold of Jim Brock, one of the press stewards for the American delegation, who could approve entrance to the Village.

“I’m burning my feet in that direction right now, Hoss,” replied Brock. The line became the most repeated of any among the media covering the Games and Brock became as popular as U.S. boxer Sugar Ray Leonard and high jumper Dwight Stones for his unlimited cooperation.

You couldn’t help but have a good team if you were around Jim Brock. If he had been an actor he would have been perfect for movies like “The Sting” or “Eight Men Out,” wearing a black bowler hat and handling an unlit cigar.

The name “Hoss” became Brock’s trademark. He called nearly everyone “Hoss.” He never had to worry about forgetting anyone’s name. And if the guy’s wife was along, she was usually “Darlin’ ” to Brock. Even though he knew thousands of “Hosses,” the way Brock said it made every one of them feel special.