IRVING, Texas – Gina Lehe, senior director of communications and brand management for the College Football Playoff and a member of the Football Writers Association of America, has been named to the SportsBusiness Journal (SBJ) Game Changers: Women in Sports Business, CFP Executive Director Bill Hancock said.
An annual SBJ edition, Game Changers profiles women in the industry who have played key roles in their respective fields. The 2017 class features 35 women executives who have brought new approaches and ideas to sports business, have been out front on significant projects and programs and are making critical decisions that help shape companies and organizations for the future.
“It’s great that someone else has recognized what those of us in the college football family have known for a long time—that Gina is a wonderful professional and an exceptional leader,” Hancock said.
In its first three years, Lehe has helped catapult the CFP to national prominence, developing and launching the organization’s brand strategy. From its visual and textual identity to large format branding, including all collateral and supporting logo marks. In addition to traditional media services, operations and logistics, Lehe also oversees the CFP social and digital media strategy. Under her guidance, the official CFP social platforms have seen tremendous growth, including year-over-year increases in engagement, reach and impressions. She works closely with the ESPN production team and talent and serves on the senior staff supporting the CFP Selection Committee.
Prior to joining the CFP staff in 2014, Lehe spent 16 years working in the college football bowl industry, most recently as Director of Media for the Rose Bowl Game. In 2007, she became the first woman to lead media and communications for a national championship game. Lehe served in similar capacities for the Insight Bowl (now Cactus Bowl) and Fiesta Bowl.
Lehe is a member of the Association for Women in Sports Media (AWSM), College Sports Information Directors of America (CoSIDA), Football Writers Association of America (FWAA) and National Football Foundation (NFF). She also serves on the steering committee for Sports PR Summit. Lehe graduated from the University of Arizona with a bachelor of arts in communications. Originally from Pacific Grove, California, she is married to husband, Adam. The Lehes have a daughter, Adriana, and are expecting a second daughter this September.
The recipient class will be celebrated in New York on Thursday, September 14, at the 5th annual Game Changers: Women in Sports Business Conference. To view the full list of honorees, www.sportsbusinessdaily.com.