President’s column: Longtime Texas SID Bill Little to receive FWAA Lifetime Achievement Award

2014 FWAA President Kirk Bohls

2014 FWAA President Kirk Bohls

Bill Little always longed to come home.

Not to Winters, Texas, his dusty West Texas hometown south of Abilene, but back to Austin and his beloved alma mater.

And so during the end of a short stint as sports editor of the Associated Press Bureau in Oklahoma City, he figured he’d address that longing. He noticed an opening in public relations at the University of Texas and telephoned Darrell Royal and told the legendary head football coach he’d like to return.

Royal basically asked one question: How fast could he get to Austin?

Former Texas Sports Information Director Bill Little

Former Texas Sports Information Director Bill Little

So at age 26, Little packed his bags and returned to Austin where he had once worked for The Daily Texan school newspaper, volunteered at the sports information office as a student and then covered high school football for $50 a month at the Austin American-Statesman. The move allowed him to continue a life-long and unabated love affair.

In March of 1968, he became an understudy to the iconic Jones Ramsey in the sports information department and would work at a job he loved for 47 football seasons, serving five head football coaches, five head basketball coaches and two baseball coaches during that span. He has been inducted into the Longhorn Hall of Honor, the CoSIDA Hall of Fame and the Big Country Athletic Hall of Fame in Abilene and won numerous awards for his writing.

He broadcast more than 1,700 baseball games, took in 527 consecutive football games and didn’t miss one until this season’s football game against UCLA in the second week in September after he’d worked the season-opener as the public-address announcer. He officially retired at the end of August.

“My wife, Kim, and I sat down after DeLoss (Dodds) and Mack (Brown) left,” Little said, referring to the long-time, highly regarded Longhorn athletic director and head football coach. “I turned 72 in March, and it just seemed the right time with a new staff coming in. So I stepped away.”

For his highly regarded career and deep involvement in the lives of so many athletes, coaches, sportswriters and fans, Little touched a lot of lives and is being honored as the second winner of the FWAA’s Lifetime Achievement Award and will be celebrated at the annual FWAA Annual Awards Breakfast Jan. 13 at the media hotel in Dallas on the morning after the national championship game.

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