The National Football Foundation (NFF) & College Hall of Fame announced today the first book, “Mean” Joe Greene: Built By Football, in its Football Matters’ “Built By Football” series. The book, which will be available April 3, can be preordered by clicking here.
“We are extremely excited about this new series, which will take an inside look at the marquee members of the College Football Hall of Fame,” said Steve Hatchell, NFF president & CEO. “The road to becoming a Hall of Famer produces so many amazing stories of those who overcame adversity and persevered. We knew that we needed to do more to capture these stories. We are extremely grateful to Hall of Famer Joe Greene and author Jon Finkel for their efforts on launching this series.”
“Mean” Joe Greene’s memoir is a master class in determination, domination and perseverance. For the first time ever, the College and Pro football hall of famer gives readers an unflinching look at his rise from high school bully-victim and bench warmer to University of North Texas legend and Pittsburgh Steelers icon. Many years before he would anchor the most-feared, most-successful defense the NFL had ever seen, Joe Greene was just a big, timid kid from Temple, Texas, struggling to find his confidence as a teenager being raised by a single mother.
“When I got to North Texas I was rough around the edges as a man and as a player,” said Joe Greene. “College helped polish me up a bit and then when I got to Pittsburgh my teammates helped me to continue to smooth things out. I’m a better person because of the men who coached me and the men I played with. I learned from them. I’d like to take this opportunity to pass along that knowledge.”
In his compelling, eye-opening autobiography, Greene takes readers on an unprecedented tour of his life, exploring the people who influenced him and the events that shaped him: from humiliating high school embarrassments to the grit and guts that led to four Super Bowl titles as a player.
Better known by his nickname “Mean Joe” Greene, Charles Edward Joseph Greene acquired his moniker as a reference to his school’s nickname, the University of North Texas Mean Green (then known as North Texas State). During his three seasons in Denton, the 6-4, 270-pound defensive tackle led the Mean Green to a 23-5-1 record. In his 29 games, the team held the opposition to 2,507 yards gained on 1,276 rushes. A per carry average of less than two yards per attempt. His collegiate coach, Rod Rust, said of the 1968 consensus All-America, “There are two factors behind Joe’s success. First, he has the ability to make the big defensive play and turn the tempo of a game around. Second, he has the speed to be an excellent pursuit player.”
A top prospect in the 1969 NFL Draft, Greene was selected fourth overall by the Steelers, and he would go on to become part of the “Steel Curtain” defense that won four Super Bowls in six years. He made 10 Pro Bowl appearances, and he twice earned NFL Defensive Player of the Year honors. He played 13 seasons in the NFL from 1969-81, appearing in 181 games. In 1979, he was named NFL Man of the Year.
After his playing career, Greene spent 16 years as an assistant coach before becoming a special assistant for player personnel with the franchise. During his time in player personnel, the franchise would claim two more Super Bowls, giving Greene a total of six rings. Both North Texas and the Steelers have retired his No. 75. He earned induction into the University of North Texas Hall of Fame in 1981, the College Football Hall of Fame in 1984 and the Pro Football Hall of Fame in 1987.
Jon Finkel, the co-author with Greene on the book, has written numerous books, which have been endorsed by everyone from Oscar-winner Spike Lee and NFL Hall of Famer Kurt Warner, to Dallas Cowboys Owner Jerry Jones and ArtofManliness.com founder Brett McKay. He has published with legends who have won a combined 14 Super Bowl titles, 25 NBA Championships, 4 NBA Slam Dunk contests and a Heisman Trophy. Visit www.jonfinkel.com for the latest news, book and social media information. He can be reached at: firstname.lastname@example.org
INTERVIEW & BOOK REQUESTS: Scott Bedgood, email@example.com
ABOUT THE BOOK: Football Matters Publishing, Release Date, April 3rd 2017
Advance Praise for the Book
Mel Blount, NFL Hall of Famer
“I had the honor of playing with Joe Greene and sharing those great Steeler Super Bowl victories with him. I am convinced that none of them would have happened without Joe and his leadership. He was a great leader on the field and in the locker room. His desire to win and positive attitude were contagious. Because of his physical play he was known as “Mean” Joe Greene, but those of us who truly know Joe Greene know that he is a better person than he was a player and that’s saying a lot.”
Jon Kolb, 4x Super Bowl Champion
“I believe that my friend Mr. Joe Greene may be one of the “deepest” people that I’ve ever met. I sometimes get angry when people only refer to him as “Mean” Joe because they miss the complexity of the man. To view Joe as only a great football player is to miss the biggest part of a great man. I am glad he has agreed to do this book, as it comes at a time when real heroes are desperately needed.”
Franco Harris, Pro Football Hall of Famer
“By the time I was drafted by the Steelers, it was clear that Joe was the cornerstone of our team. With him in place, they drafted players to fit this new system and mentality. The results are now legendary, as we won four Super Bowls and the Steelers became the new standard of professional football. Yes, Joe was the spark that ignited it all, and as time passes, his role continues to shine brighter and brighter. There is no question in my mind that “Mean” Joe Greene is the greatest Steeler of all time!”
Dan Rooney, Owner of the Pittsburgh Steelers, former US Ambassador
“Joe has been a good father to his three children, a good husband, and it has been wonderful to have Joe as a representative of the Steelers in all the ways he was involved with the team. He was still a young man when we became the team of the decade in the 70s. He had many achievements, playing in Super Bowls, Pro Bowls, and all the best recognitions. He was enshrined in the Pro Football Hall of Fame in 1987. However, he was not interested in the accolades. He was focused on being the best.”
FootballMatters.org, launched in 2014, is an initiative of the National Football Foundation & College Hall of Fame (NFF). The site is the NFF’s home for telling stories that promote amateur football and highlight the good in the game. Through social round-ups, behind-the-scenes captains videos, exclusive interviews with Hall of Famers, and features that include I’m A Football Player, Football Moms and Leaders Beyond the Field, FootballMatters.org showcases the many areas of life that football impacts. Visit www.FootballMatters.org.