FOR IMMEDIATE RELEASE
September 13, 2017
CONTACT: GINA LEHE (469) 262-5204
IRVING, Texas – The College Football Playoff (CFP) Foundation today announced details surrounding the third-annual Extra Yard for Teachers (EYFT) Week, taking place September Sept. 16-23. Over these two weekends of action, the college football community will honor teachers (grades K-12) on college campuses and in stadiums across the country.
The CFP Foundation created EYFT Week in 2015 to bring awareness to the growing Extra Yard for Teachers platform as well as provide an opportunity for universities, coaches and student-athletes to take part in its mission of elevating the teaching profession through inspiring and empowering teachers. In the event’s third year, the CFP Foundation is expecting a larger show of support for teachers than ever before.
This increase in support is largely due to the unique, impactful relationships that the CFP Foundation has built with the 10 FBS conferences and their member schools. Through these relationships, along with strong bowl game partnerships, college athletics has made a significant impression on K-12 education through Extra Yard for Teachers. Since 2014, Extra Yard for Teachers programming and events have impacted 3,033,144 students and 97,407 teachers in 12,902 schools across the country.
“We are focused on supporting teachers 365 days a year,” said Britton Banowsky, CFP Foundation Executive Director. “Extra Yard for Teachers Week is a special opportunity to highlight our impact on one of the most important and honorable professions. Through our partnerships with universities, conferences, bowls, ESPN and others, some truly great things are happening – but our teachers need more. They need our support, our respect and, in most cases, they need additional resources.”
This year, EYFT Week will include:
- Teacher recognition on-field during various college football games
- ESPN College GameDay segments featuring local teachers
- Helmet decals worn by student-athletes
- Testimonials from coaches and student-athletes about the impact of educators
- Funding of select DonorsChoose.org classroom project requests
- Social media activation to engage fans and teachers
In addition, the Extra Yard for Teachers social channels will feature specially produced vignettes from four college football legends: Troy Aikman (UCLA), Tim Brown (Notre Dame), Russell Maryland (Miami, Fla.) and Darren Woodson (Arizona State), discussing the pivotal role a teacher played in their development.
To join the social conversation, follow Extra Yard for Teachers on social media (Facebook: /CFPExtraYard; Twitter/Instagram: @CFPExtraYard), and use the hashtag #ExtraYardWeek.
About the College Football Playoff Foundation and Extra Yard for Teachers
The College Football Playoff (CFP) Foundation is the charitable arm of the College Football Playoff, supporting education across the country. The CFP Foundation’s primary platform, Extra Yard for Teachers, elevates the teaching profession by inspiring and empowering teachers through the implementation of programs in four focus areas: resources, recognition, recruitment and professional development. The CFP Foundation utilizes multiple partnerships to execute its initiatives and support positive educational outcomes.
Britton Banowsky, Executive Director